ExCel London

ICE welcomed a record number of people at this year’s event as it gets ready to move to Barcelona in 2025. [Image: Shutterstock.com]

ICE, or the International Casino Exhibition, saw record attendees at this year’s event ahead of its move to Barcelona next year.

welcomed 45,050 people from 164 countries

Founded in 1990 and organized by Clarion Events Ltd, the yearly gaming exhibition welcomed 45,050 people from 164 countries at ExCel London last month. In addition to ICE, 7,295 people visited its sister show iGB Affiliate, an event designed to connect affiliates with companies and people in the gaming space.

ICE saw a 12% increase in attendees from 2023 and iGB Affiliate enjoyed a 27% bump over the previous year.

Stuart Hunter, Managing Director of Clarion Gaming, said that the historic exhibitions were “I was there events” with guests occupying every space of ExCel London. With a 96% satisfaction rating achieved at this year’s events, Hunter said “that the bar has been set for Barcelona 2025.”

Next year’s ICE Barcelona is scheduled for January 20-22 at Fira de Barcelona.


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