How about a haunted house, horror movie theme? The CW could have a Bride of Frankenstein look to them, or wait, Elvira, Mistress of the Dark. Dark and cloudy ceiling, little thunder, little lightning. Oh…and special hot seat promotions where when you win a demonic face appears on your slot and that laugh from the end of Thriller (Vincent Price?) scares the crap out of you. A few creepy special effects like statues that seem to watch you (I think that’s a Disney thing) and something like the Conservatory that features a different horror theme every couple of months. Just think of it…Godzilla! Frankenstein’s castle. Dracula! Have someone in costume walking around letting the suckers, I mean customers have their picture taken with them. Just think of the crap you could sell in the gift shop!

Think of Halloween!!!