Las Vegas-based RISE Festival is marking its 10th anniversary Oct. 3-5 by introducing an upscale hospitality experience for attendees seeking premium amenities in the event’s desert setting, officials said in a news release.

The festival is partnering with Tao Group Hospitality to launch “The Sanctuary,” a collection of luxury viewing terraces featuring VIP table and bottle service. The collaboration brings the nightlife company’s hospitality expertise to the Mojave Desert music festival about 45 minutes from Las Vegas.

The Sanctuary will offer elevated viewing positions overlooking The Horizon, described as one of the largest music festival stages in the country. This year’s lineup includes performances by RÜFÜS DU SOL, Calvin Harris, John Mayer, Disclosure, Goose, and Ben Böhmer.

“We have built Tao Group Hospitality on the idea that celebration can be meaningful; RISE embodies that same belief,” said Jason Strauss, co-CEO of Tao Group Hospitality in a statement. “The Sanctuary is about more than customized table service, it is about elevating the moment, curating connection, and offering something unforgettable in this iconic location.”

The VIP experience will include more than 40 premium tables, with full evening reservations designed to provide uninterrupted service throughout performances. 

Ashley Goodhue-White, President and COO of RISE Festival, said the partnership aligns with the festival’s mission of creating memorable experiences. 

“RISE is about creating unforgettable moments and meaningful connections,” Goodhue-White said in a statement. “With Tao Group Hospitality, we are adding another layer to that experience — one that is grounded in excellence, presence, and elevated celebration.”

Tao Group Hospitality operates numerous nightlife and restaurant venues globally. The company’s involvement with RISE Festival represents an expansion into the outdoor music festival market.