LAS VEGAS (KLAS) — A lawsuit filed in August alleges that a local restaurant has been misleading customers into believing it is affiliated with a Las Vegas valley-favorite brand, mimicking its brand trademarks and history.
Lindo Michoacan Inc. has filed a lawsuit against Divina Brands, LLC, alleging that its “Michoacán Mexican” restaurant in Centennial Center in northwest Las Vegas uses the former company’s registered trademarks and similar branding elements without authorization.
The lawsuit said that Divina Brands misleads customers with information printed on its menu, website, and social media, reflecting the history and origin of Lindo Michoacan in an alleged attempt to imply a false endorsement from Javier Barajas. Barajas is the owner and chef of the Lindo Michoacan family of restaurants.
“Lindo Michoacan restaurants have received numerous awards, accolades, and favorable media attention since opening its doors,” the lawsuit said, adding that the restaurants are “routinely ranked among the best restaurants in Las Vegas.”
According to the lawsuit, the corporation seeks compensation for damages, profits made by Divina Brands, and legal fees. Additionally, the lawsuit states the corporation seeks a court order forcing the company to stop using names and logos similar to Lindo Michoacan’s.
Recently, Lindo Michoacan opened its latest restaurant inside Palace Station, near the Las Vegas Strip. The local favorite started with just 12 tables at its first location off Desert Inn Road and Eastern Avenue. There are four Barajas-owned Lindo Michoacan restaurants in Las Vegas alongside Il Toro E La Capra, a Mexican and Italian food fusion restaurant he created, and Viva Zapatas in North Las Vegas, which Barajas’ brother owns. Bonito Michoacan is also a Barajas family-owned restaurant.
