i’m donut?

Original – Signature Melt-in-Your-Mouth Yeast Donut

Choco Shell – Cocoa Dough, Dark Chocolate Shell, Chocolate Cream Filling

Pumpkin Cheesecake – Spiced Pumpkin Cream, Cream Cheese Frosting, Graham Cracker Crumble

Sake Cream – Junmai Daiginjo Infused Cream, Sweet Rice Glaze

Zaku Zaku – Crunchy Almond Croquant, Caramel Drizzle

Strawberry Matcha Latte – Matcha Glazed Donut, Strawberry Compote, Whipped Milk Cream

Fresh off its highly anticipated Manhattan debut after conquering Tokyo, a visit to i’m donut? finds hype died-down such that visitors to Times Square can taste Chef Tsubasa Hirakura’s fried Dough with less than fifteen-minutes wait.

Operating with grab-and-go storefront and check-box menus, though a small standing-room-only area is available for those who wish to dine-in, lofty prices are largely justified by a technique-driven approach to frying that yields textures completely distinct from traditional American yeasted rings.

Staffed by a brisk, efficient front-of-house team handling crowds with mechanical precision while the kitchen works in plain sight, the minimalist space is broken up by kitschy details including visual demonstrations and a collab with Uniqlo for merch sold down the street.

Beginning with the Original, the signature donut completely redefines expectations for fried yeast dough, utilizing a high-hydration mash of transglutaminase-free flour and roasted Kabocha Squash to achieve an almost wet, custard-like interior that literally dissolves on the tongue with minimal chew.

Executed with intense focus, the margin for error limited as a result, the Choco Shell features a deeper cocoa-infused base with a snappy Dark Chocolate exterior that gives way to a decadent, silky Cream center, while heavy hitters also include Zaku Zaku, a textural powerhouse that pairs the signature airy crumb with a robust crack of toasted Almonds and buttery Caramel drizzle.

Moving into the seasonal and textured options, Pumpkin Cheesecake captures a well-paced autumnal transition, the spiced pumpkin filling pairing beautifully with a tangy cream cheese frosting and a shatteringly crisp graham crumble, though it is the Sake Cream that truly bridges Japanese ingredients via a floral whisper of Junmai Daiginjo that cuts through the underlying richness.

www.imdonut.com