One of the best burger joints in Las Vegas has a new name. No Pants outside the “Absinthe” tent at Caesars Palace has rebranded to No Pants Burgers.
The change was the result of what’s known in social media as “relentless nagging” by none other than, well, us.
Is the renaming of a burger stand at Caesars Palace headline news? No. Does the fact the rebrand resulted from our girthy social media prowess make it headline news? Still no, but we’re sharing it, anyway. If you don’t like it, get your own blog.
No Pants opened April 3, 2023, as part of Spiegelworld’s expanded Green Fairy Garden outside “Absinthe” at Caesars Palace. The Pier 17 Yacht Club speakeasy debuted at the same time.
No Pants is a shipping-container kitchen, so space and menu options are limited. There are pretty much burgers (including a vegan No Burger Burger) and tots (loaded and not). That’s it.
The boutique nature of the space belies the quality of the burgers. Specifically, they are fantastic.
These burgers have been overlooked on some “Best Burgers in Las Vegas” lists, and we’re pretty sure we know why. (Eater Vegas did list No Pants among its “38 Best Restaurants on the Las Vegas Strip.”)
First, you don’t expect great burgers from a shipping-container kitchen.
Second, No Pants. It’s a quirky, memorable and funny name, but WTF is it, exactly?
Well, during a recent visit to the Green Fairy Garden, we were treated to the No Pants burger by producer Ross Mollison.
We Tweeted a revised concept name that, in the parlance of brand marketing, improved the category navigation of No Pants.
One of the best burgers in America is sold from a food truck outside one of the best shows in America. Fixed the name to include “burgers.” Fun fact: Before he landed on Superfrico at Cosmo, owner Ross Mollison wanted to call the place No Pants. @AbsintheVegas @CaesarsPalace pic.twitter.com/fSboJpJsWQ
— Vital Vegas (@VitalVegas) April 9, 2026
Ross Mollison is famous for ignoring our suggestions.
He refused to include mentions of The Linq in ads for his production, “DiscoShow.” Ads stubbornly referenced only 3535 Las Vegas Blvd. The show closed January 3, 2026. Lesson: Ignore our nagging at your peril!
Thankfully, Mollison caved with No Pants.
As pictured above, the No Pants sign now says No Pants Burgers.
The brand’s architecture has been kicked firmly in the product anchor, as our fellow youths are fond of saying.
No Pants could’ve been anything. In fact, before Mollison chose Superfrico as the name of his restaurant at Cosmopolitan, he was going to call it No Pants. (Resort execs shot down the idea.)
Adding “burgers” to the name collapses the decision funnel. It tells guests instantly what they’re getting. The name is still playful, but the brand promise has been clarified.
Currently being interviewed by Spiegelworld P.R. whose legs are longer than our entire body. The sacrifices we make for you. Great burger (free tonight for those sans pants), minor sticker shock with the soda. They let you keep the can, so there’s that. #NoPants @AbsintheVegas pic.twitter.com/jtm1CaNHM3
— Vital Vegas (@VitalVegas) May 6, 2023
That probably needed a trigger warning, sorry.
Another big reason for a rebrand like this: Searchability. Nobody’s typing “No Pants” into the Googles. By adding “burgers” to the name, No Pants Burgers is now in the mix online. It’s a new level of visibility, not relying on folks walking by. Keyword relevance and search results are everything.
Another Mollison show, “Opium,” formerly at Cosmo, changed its name to “OPM” for digital marketing reasons. The space now features “The Party,” an offbeat dinner show.
Pretty much anything from Ross Mollison is going to include “offbeat” in its description.
Good gawd, the burger at No Pants food stand @AbsintheVegas is infinitely better than it has to be. Easily one of the best on The Strip. Bonus: Tots. @CaesarsPalace pic.twitter.com/zkO8IH7Xeb
— Vital Vegas (@VitalVegas) April 26, 2023
On the business side, No Pants Burgers is more ownable and scalable, which is key when a concept is franchised, which this one should be, despite Ross Mollison having myriad distractions like Las Vegas shows (he’s also producer of “Atomic Saloon” at Venetian) and being extraordinarily wealthy (he bought a town called Nipton in California).
The name No Pants Burgers creates something marketers call “permissioned absurdity.” A name can be weird and memorable, as long as the core offering is still obvious.
No Pants Burgers is better because it turns a punchline into a business.
Trust us, the burgers at No Pants Burgers are no joke.
