The CES show in early January at the Las Vegas Convention Center continued to have an expanded influence from international participants, with foreign attendees making up 40% of the event’s 142,465 total participants, an audit from the Consumer Technology Association showed.

The 57,401 international attendees represented 58 countries, with South Korea leading international participation at 14,405 attendees. Overall attendance showed small growth from the 138,739 participants in 2024, which included 56,432 international visitors.

“CES is where the global tech community meets to set the agenda for the year ahead,” said Gary Shapiro, the show’s CEO. “The exhibits, speakers, meetings, and moments of serendipity on the show floor and in conference halls move innovation forward and catalyze solutions making the world better.”

The event’s business influence was underscored by the presence of 305 Fortune Global 500 companies and 72,296 senior executives, including 16,764 company presidents and founders. More than 300 conference sessions featured 1,200 industry leaders.

“We know that exhibitors, media, and attendees spend time, resources, and effort to come to CES, and we’re proud to share trustworthy, verified data to justify their investments,” said Kinsey Fabrizio, the association’s president.

The digital health sector experienced a 13% attendance increase compared to CES 2024, while entertainment and advertising representation grew by 11%.

The show will return next year Jan. 6-9.